It’s been several weeks since Penguin 3.0 surfaced, and the overall consensus seems to be…. meh. Not much impact overall. In fact, Google reported less than 1% change across their search results.
We have seen similar results across sites claiming to have been penalized. At RankAbove, we work with a tremendous amount of data. Some of these data are client data and some are data we have been tracking to glean insights.
Across almost 25,000 tracked keywords for sites impacted by Penguin, we saw little change.
Ranking Delta after Penguin
Ranking delta after Penguin 3.0
What does this tell us? Basically, that not a whole lot has changed since the last time the update happened and devastated sites across the web.
There were such high hopes that a Penguin refresh would save the day for many small online businesses, but the results say otherwise. It seems we will not see the same kind of drastic changes we saw in the past. We have finally arrived at the leveling off point and this seems to be the new normal.
But what about all the online businesses who were hoping for their royal pardon? Why haven’t they recovered?
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