Mariya Moeva, Google’s Webmaster Trends Analyst, said at SMX West during the “Search Inside The App” panel on Wednesday that Google is working on ways to improve app discovery within standard web and mobile web search.
Mariya, who is actively working with the team on App Indexing, which was just added as a mobile ranking signal said that after being asked about the challenge of implementing App Indexing simply because it only currently works if the searcher has the app installed.
Google’s Mariya Moeva said that they are looking into ways to improve app discovery through App Indexing in web search, as a way to help searchers discover helpful content within apps that they do not yet have installed.
Currently, through App Indexing, searchers on Android devices can discover content within their existing apps, if the app has used Google’s App Indexing protocol. Google would display a link in the mobile search results that instead of taking them to a web page, would take them into the app at the content point that is relevant.
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