How Much Traffic Will You Lose From The Upcoming Mobile SEO-Pocalypse?

April 21st is coming, and if you haven’t done it already, you should really get your mobile ducks in a row.

For most of us, mobile compliance is no longer optional. At SMX West this month, Mitul Gandhi of seo Clarity reported that mobile search currently makes up about 30% of total traffic, regardless of industry. For some of us, it’s more than half of all search traffic and growing by the moment.

Making your site mobile-friendly is necessary in the present for many sites, and it’s a good long-term investment even if it doesn’t affect your short-term traffic.

What if you’re in an industry where far less than 30% of your traffic comes from mobile devices? Should it still be a priority to make your site mobile friendly? Would you really lose that much traffic if you didn’t?