Every year, we say how much has changed in the industry – and every year, we’re right.
It never ceases to amaze me how much SEO constantly refines itself to more sophisticated Google guidelines and smarter, savvier searchers. Think about it: Since 2011, Moz has counted more than 83 major algorithm updates to the search engine giant.
That’s 83 times we’ve had to change our tactics in three years! Can you think of any other industry that has gone through that much fluctuation? Unlikely.
So, as part of the end-of-year trends, let’s take a look back on everything that went down this in 2015.
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