In search engine optimization terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.
White Hat SEO
White Hat SEO is the opposite of Black Hat SEO. Generally, White Hat SEO refers to any practice that improves your search performance on a search engine results page (SERP)while maintaining the integrity of your website and staying within the search engines' terms of service.
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